The video platform YouTube is an indispensable advertising channel. Founded as a small start-up in 2005 with the goal of making short, funny videos quickly discoverable, YouTube has turned the classic concept of entertainment on its head. Active programming of the audience instead of sprinkling it is in demand today. But why advertise on YouTube? The following article by an seo manchester and social media expert deals with just this question and lists nine reasons why you should advertise on YouTube.
1. High range
YouTube is the second largest search engine in the world after Google and reaches more than one billion users worldwide. The video platform is the third most visited site after Google and Facebook and is available in 76 different languages. More than two billion videos are viewed per day and 13.6 million searches are sent in Germany each month. According to Statista, the average daily usage time in the second quarter of 2016 was ten minutes within the target group of 14- to 49-year-olds. And it’s not just about the young target group. According to Statista, in 2015, 30 percent of YouTube users were between 60 and 69 years old.
2. High attention
Different studies have shown that moving-picture advertising gets more attention than print ads that are quickly turned over. In addition, YouTube users are actively choosing an ad by not skipping a promotional video or clicking directly on an ad. Thus, only users get to see the advertisements that are really interested in the product or the company and the advertiser has the full attention of the user. Another advantage is the shortness of advertising. The up to five-minute television advertising is often used to zap or as a pause break. This is not worth it for a promotional video of 10 seconds.
3. Accurate targeting
Pete Haney works the marketing for these turf suppliers and also this storage dublin company and personal trainer manchester business and notes “On YouTube, it’s possible to pinpoint the audience – including demographics, interests, placements, topics, and keywords. An example: the target group is female, between 25 and 34 years old, has children, is interested in do-it-yourself topics and the ads should appear on channels with DIY videos. Thus, only the users who fit into the target group are addressed and the litter loss remains low. However, care should be taken not to make too many segmentations, since the ads are otherwise played only limited.”
4. Different advertising formats
Another advantage of advertising on YouTube is the choice of different ad formats. Banner ads, video ads, and even text ads are available here. And of course, there is a possibility for a company to start a YouTube channel itself. But the special thing about YouTube is, of course, the video ads. There is no limit to your own creativity. No matter if a video should last only ten seconds or ten minutes on your own channel. Here you have to taste, try, try. Maybe the audience does not want to see videos that last longer than ten minutes, or they may only be interested in certain topics.